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Taktile Media Challenge – Instructions

Submit your video pitch at the Typeform here. For the Official Rules, please see here.

Your challenge

We're looking for the most creative LinkedIn-first marketing campaigns that will expand and captivate our audience and showcase what makes Taktile unique and leading.

The Mission: Create a campaign that makes perfect sense when distributed through our CEO Maik's LinkedIn profile within a 24-hour window.

Creative Freedom: You can go completely rogue here—anything goes! We consider all formats, including pure text, thought pieces, newsletters, designs, tech products, games, videos, audio, podcasts, events, magazines, awards, characters, documentary, or any wild concept you can dream up. Keep it somewhat roughly B2B and tech-appropriate, but with maximum creativity and stretching the limits.

Target Audience: Focus your campaign on either:

  • Financial services leaders (customer marketing focus)
  • Future Taktile hires (employer branding focus)

Execution Support: If you need additional resources to bring your vision to life, we'll work with you to make it happen if you are selected as top 5, within reason.

Submission requirements

Submit a video under 2 minutes that presents your idea. This could be:

  • Yourself pitching the concept at a high level
  • An animated presentation with slides
  • A prototype or full demonstration of your campaign
  • Any creative video format that effectively communicates your vision

Optional: Include additional text documents or materials to illustrate your idea further.

Selection process

Top 5 Finalists ($10,000 each)

We'll select the best 5 ideas based on creativity and originality, audience alignment, and feasibility.

The 24-Hour Takeover

Selected finalists collaborate with our team to execute their campaign on Maik's LinkedIn profile. You're not pretending to be the CEO; you're using his channel as your distribution platform to reach the right audience with maximum impact.

Grand Prize Winner

A panel of judges (Taktile leadership plus external advisors) will select the ultimate winner based on the following:

  • Creativity and originality - How innovative and unique is your approach?
  • Audience alignment - Does it resonate with financial services leaders or potential hires?
  • Audience engagement - Linkedin engagement

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